Bay Area · 10 grocers · Contested❄️ heat 5 · COOL
the frozen cookie dough aisle
Bay Area's frozen cookie dough aisle is a fragmented shelf spread across many brands: 20 products from 10 brands across 10 grocers. bakr owns the most shelf · 30% of SKUs, ahead of love & cookies. Store brands hold 15%. Verdict: contested · real competition, no single winner (opportunity 63/100).
20
products
10
brands
$13.00
avg price
$0.83-$2.36 /oz
typical range
More in Desserts
Who owns the shelf
brands by share of the frozen cookie dough shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
43
medBrand competition
how many brands compete
66
medVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 15% · scores 0-100.
Top products
the frozen cookie dough products in the most Bay Area grocers · widest distribution first.
Cappello's Chocolate Chip w Flaky Sea Salt, Gluten Free, Frozen Cookie Dough
$9.893 grocers
Cappello's Brown Butter Sugar, Gluten Free, Frozen Cookie Dough
$9.892 grocers
Love&Cookies Chocolate Chip, Frozen Cookie Dough
$9.992 grocers
Something Sweet Brown Butter Chocolate Chip Cookie Dough
$28.392 grocers
My/Mochi Ice Cream, Cookie Dough
$5.691 grocer
Ben & Jerry's Chocolate Chip Cookie Dough Chunks
$5.991 grocer
Bakr Brown Butter Chocolate Chunk, Ready to Bake Cookie Dough
$7.991 grocer
Bakr Mini Birthday Cake, Ready to Bake Cookie Dough
$7.991 grocer
Bakr S'mores, Ready to Bake Cookie Dough
$7.991 grocer
Love & Cookies Sugar & Sprinkles Cookie Dough
$9.991 grocer