the cheesecake aisle
San Francisco's cheesecake aisle is a competitive shelf with clear leaders: 10 products from 5 brands across 3 grocers. gus's owns the most shelf — 30% of SKUs, ahead of sweet craft dolceria. Store brands hold 50%. Verdict: own-brand led — the store's own private label owns the shelf (opportunity 56/100).
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Who owns the shelf
brands by share of the cheesecake shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 50% · scores 0–100.