Bay Area · 16 grocers · Leader-led
the cake frosting aisle
Bay Area's cake frosting aisle is a competitive shelf with clear leaders: 115 products from 8 brands across 16 grocers. miss jones baking co. owns the most shelf · 64% of SKUs, ahead of duncan hines. The shelf leans organic · 2% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 77/100).
115
products
8
brands
$5.87
avg price
$0.25-$1.00 /oz
typical range
Who owns the shelf
brands by share of the cake frosting shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Organic
2%
Plant-Based
Market structure
36
medBrand competition
how many brands compete
49
medVariety of offers
how differentiated the shelf is
30
lowTop-brand grip
how much a few brands dominate
77
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the cake frosting products in the most Bay Area grocers · widest distribution first.
Miss Jones Baking Co. Frosting, with Coconut Oil, Organic, Vanilla
$6.9910 grocers
Miss Jones Baking Co. Organic Chocolate Frosting with Coconut Oil
$6.9910 grocers
Betty Crocker Gluten Free Rich & Creamy Vanilla Frosting
$3.999 grocers
Betty Crocker Rich and Creamy Milk Chocolate Frosting
$3.497 grocers
Betty Crocker Rich and Creamy Chocolate Frosting
$4.097 grocers
Duncan Hines Creamy Cream Cheese Frosting
$2.995 grocers
Duncan Hines Creamy Chocolate Frosting
$2.994 grocers
Betty Crocker Gluten Free Vanilla Frosting
$4.094 grocers
Betty Crocker Rich and Creamy Cream Cheese Frosting
$4.194 grocers
Miss Jones Baking Co. Organic Cream Cheese Frosting
$5.994 grocers