San Francisco · 1 grocers · Niche
the canned chili aisle
San Francisco's canned chili aisle is a niche shelf with only a handful of brands: 3 products from 2 brands across 1 grocer. amy's kitchen owns the most shelf — 67% of SKUs, ahead of stagg chili. The shelf leans dairy-free — 67% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 56/100).
3
products
2
brands
$6.12
avg price
$4.99–$6.69
typical range
Who owns the shelf
brands by share of the canned chili shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
67%
Organic
67%
Plant-Based
67%
Vegan
67%
Vegetarian
67%
Gluten-Free
33%
Market structure
11
lowBrand competition
how many brands compete
32
lowVariety of offers
how differentiated the shelf is
56
medTop-brand grip
how much a few brands dominate
56
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.