Bay Area · 1 grocers · Niche❄️ heat 8 · COOL
the soju aisle
Bay Area's soju aisle is a niche shelf with only a handful of brands: 4 products from 4 brands across 1 grocer. jinro owns the most shelf · 25% of SKUs, ahead of kirishima shuzo. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 66/100).
4
products
4
brands
$9.99
avg price
$4.99-$21.99
typical range
More in Spirits
Who owns the shelf
brands by share of the soju shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
20
lowBrand competition
how many brands compete
49
medVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the soju products in the most Bay Area grocers · widest distribution first.
