aisle
all markets›Wine›Still Wine
San Francisco · 3 grocers · Fragmented

the still wine aisle

San Francisco's still wine aisle is a fragmented shelf spread across many brands: 199 products from 159 brands across 3 grocers. bi-rite market owns the most shelf — 3% of SKUs, ahead of joel gott wines. Store brands hold 3%. The shelf leans organic — 3% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 70/100).

199
products
159
brands
$22.31
avg price
$6.59–$39.44
typical range

More in Wine

Sparkling Wine · 31

Who owns the shelf

brands by share of the still wine shelf.

bi-rite marketPL
3% of shelf5 SKUs
jjoel gott wines
2% of shelf3 SKUs
bballetto vineyards
2% of shelf3 SKUs
lla vieille ferme
2% of shelf3 SKUs
eercole
2% of shelf3 SKUs
cchâteau bouchereau
2% of shelf3 SKUs
vviano vineyards
2% of shelf3 SKUs
bbonny doon vineyards
2% of shelf3 SKUs
ddancing crow vineyard
2% of shelf3 SKUs
bbodegas parra jimenez
1% of shelf2 SKUs
llyeth
1% of shelf2 SKUs
cchateau des combes
1% of shelf2 SKUs
nniepoort
1% of shelf2 SKUs
vvino disco
1% of shelf2 SKUs
ssummer water
1% of shelf2 SKUs
vvarda vineyards
1% of shelf2 SKUs
qquinta das arcas arca nova
1% of shelf2 SKUs
bbacchus
1% of shelf2 SKUs
mmoulin de gassac
1% of shelf2 SKUs
rrabble
1% of shelf2 SKUs
vvignoble musset-roullier
1% of shelf2 SKUs
bbedrock wine co.
1% of shelf2 SKUs
hhenri dufreres
1% of shelf2 SKUs
llimited addition
1% of shelf2 SKUs
bbroc cellars
1% of shelf2 SKUs
sscribe winery
1% of shelf2 SKUs
ccoloriages
1% of shelf1 SKU
ccochon tasting bar
1% of shelf1 SKU
bbodrog bormuhely
1% of shelf1 SKU
cclouet
1% of shelf1 SKU
ccline family cellars
1% of shelf1 SKU
bbeaver
1% of shelf1 SKU
cchateau saint aubin
1% of shelf1 SKU
cchateau grand boise
1% of shelf1 SKU
cchateau du claouset
1% of shelf1 SKU
bbiddizza
1% of shelf1 SKU
aaline beauné
1% of shelf1 SKU
cchâteau de cugat
1% of shelf1 SKU
cchâteau d'oupia
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
3%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)showing the 24 biggest of 37 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

100
high
Brand competition
how many brands compete
50
med
Variety of offers
how differentiated the shelf is
1
low
Top-brand grip
how much a few brands dominate
70
high
Launch whitespace
room for a new brand

store-brand share: 3% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →