Bay Area · 4 grocers · Greenfield🌡️ heat 34 · WARM
the chicken liver aisle
Bay Area's chicken liver aisle is a competitive shelf with clear leaders: 8 products from 5 brands across 4 grocers. mary's organic chicken owns the most shelf · 100% of SKUs. Store brands hold 13%. The shelf leans dairy-free · 13% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 75/100).
8
products
5
brands
$8.65
avg price
$5.69-$11.19
typical range
More in Poultry
Who owns the shelf
brands by share of the chicken liver shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Dairy-Free
13%
Gluten-Free
13%
High-Protein
13%
Low sugar
13%
Market structure
24
lowBrand competition
how many brands compete
14
lowVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 13% · scores 0-100.
Top products
the chicken liver products in the most Bay Area grocers · widest distribution first.
Mary's Organic Chicken Mary's Air Chilled Organic Chicken Livers 16Oz Cups
$6.492 grocers
no image
Berkeley Bowl Chicken Liver
$5.691 grocer
Schaller & Weber Chicken Liver Pate
$8.291 grocer
no image
Mary’s Chicken Organic Chicken Livers
$9.881 grocer
Tempesta Artisan Salumi Chicken Liver Paté
$11.191 grocer
Tempesta Artisan Salumi Chicken Liver Paté
$11.191 grocer