Bay Area · 18 grocers · Contested❄️ heat 32 · COOL
the frozen mixed berries aisle
Bay Area's frozen mixed berries aisle is a fragmented shelf spread across many brands: 73 products from 18 brands across 18 grocers. clovis farms owns the most shelf · 100% of SKUs. Store brands hold 23%. The shelf leans vegan · 10% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 63/100).
73
products
18
brands
$11.98
avg price
$0.41-$0.98 /oz
typical range
More in Frozen Fruits
Who owns the shelf
brands by share of the frozen mixed berries shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Vegan
10%
Dairy-Free
10%
Gluten-Free
10%
Vegetarian
10%
Market structure
63
medBrand competition
how many brands compete
85
highVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 23% · scores 0-100.
Top products
the frozen mixed berries products in the most Bay Area grocers · widest distribution first.
WOODSTOCK Organic Mixed Berries
$7.696 grocers
Cascadian Farm Organic Antioxidant Blend Frozen Harvest Berries
$7.796 grocers
Earthbound Farm Berry Basket Blend, Organic
$5.895 grocers
Earthbound Farm Triple Berry Blend, Organic, Value Size
$15.595 grocers
CADIA Triple Berry Blend, Organic
$4.394 grocers
Wyman's Triple Berry
$15.994 grocers
Seal the Seasons California Berry Blend
$14.193 grocers
Cascadian Farm Organic Antioxidant Blend Frozen Harvest Berries
$21.093 grocers
Stahlbush Island Farms Northwest Berry Blend
$6.692 grocers
Gus's Berry Mix
$6.692 grocers