Bay Area · 24 grocers · Fragmented🌡️ heat 45 · WARM
the salsas aisle
Bay Area's salsas aisle is a fragmented shelf spread across many brands: 779 products from 102 brands across 24 grocers. herdez owns the most shelf · 12% of SKUs, ahead of papalote. Store brands hold 5%. The shelf leans plant-based · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 56/100).
779
products
102
brands
$7.44
avg price
$0.28-$0.95 /oz
typical range
Who owns the shelf
brands by share of the salsas shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
100
highBrand competition
how many brands compete
81
highVariety of offers
how differentiated the shelf is
3
lowTop-brand grip
how much a few brands dominate
56
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the salsas products in the most Bay Area grocers · widest distribution first.
Papalote Salsa, Roasted Tomato, Chipotle
$7.9912 grocers
Papalote Salsa, Roasted Tomato
$7.9912 grocers
HERDEZ Salsa Verde Mild, 7 OZ
$1.7911 grocers
Papalote Salsa, Roasted Tomato, Serrano-Tomatillo
$7.9911 grocers
Sabor Mexicano Home Made Salsa Verde
$7.7910 grocers
HERDEZ Salsa Casera Hot
$1.448 grocers
Herdez Salsa Verde Mild
$2.998 grocers
Tostitos Chunky Salsa, Medium
$4.398 grocers
Tostitos Chunky Salsa, Mild
$4.398 grocers
Pace Hot Picante Sauce
$4.898 grocers
