Bay Area · 10 grocers · Own-brand led❄️ heat 23 · COOL
the prepared breakfast burritos aisle
Bay Area's prepared breakfast burritos aisle is a fragmented shelf spread across many brands: 41 products from 8 brands across 10 grocers. bonfire burritos owns the most shelf · 46% of SKUs. Store brands hold 41%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 64/100).
41
products
8
brands
$8.85
avg price
$4.09-$15.42
typical range
More in Prepared Breakfast
Who owns the shelf
brands by share of the prepared breakfast burritos shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
36
medBrand competition
how many brands compete
37
medVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 41% · scores 0-100.
Top products
the prepared breakfast burritos products in the most Bay Area grocers · widest distribution first.
Mason Dixie Egg & Cheese Breakfast Burrito
$5.292 grocers
Clara's Kitchen Plant Based Breakfast Burrito
$5.592 grocers
Clara's Kitchen Chorizo Breakfast Burrito
$5.992 grocers
Bonfire Burritos Breakfast Burrito, Chupacabra
$7.792 grocers
Bonfire Burritos Breakfast Burrito, Uncured Bacon
$7.792 grocers
Bonfire Burritos Breakfast Burrito, Veggie
$7.792 grocers
Don Miguel Egg & Bacon Burrito
$4.091 grocer
no image
Cold Breakfast Burrito
$4.391 grocer
Mason Dixie Sausage Breakfast Burrito
$5.291 grocer
no image
Breakfast Vegetarian Burrito
$5.491 grocer