Bay Area · 15 grocers · Greenfield❄️ heat 11 · COOL
the cookie mixes aisle
Bay Area's cookie mixes aisle is a fragmented shelf spread across many brands: 66 products from 12 brands across 15 grocers. renewal mill owns the most shelf · 67% of SKUs, ahead of cravings. Store brands hold 3%. Verdict: greenfield · wide open · room for a new brand (opportunity 79/100).
66
products
12
brands
$7.98
avg price
$0.30-$1.03 /oz
typical range
More in Baking Mixes
Who owns the shelf
brands by share of the cookie mixes shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
49
medBrand competition
how many brands compete
33
lowVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
79
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the cookie mixes products in the most Bay Area grocers · widest distribution first.
Betty Crocker Chocolate Chip Cookie Mix
$2.997 grocers
Miss Jones Baking Co. Gluten Free Monster Cookie Mix
$5.995 grocers
Miss Jones Baking Co. Cookie Mix, Organic, Chocolate Chip
$8.095 grocers
Bob's Red Mill Chocolate Chip Cookie Mix, Gluten Free
$8.295 grocers
Betty Crocker Oatmeal Chocolate Chip Cookie Mix
$2.994 grocers
Simple Mills Almond Flour Chocolate Chip Cookie Baking Mix
$9.494 grocers
Betty Crocker Cookie Mix with Milk Chocolate M&M'S Chocolate Candies
$3.793 grocers
Betty Crocker Sugar Cookie Mix
$5.893 grocers
King Arthur Baking Company Gluten-Free Cookie Mix, Non-GMO Project Verified, Certified Kosher, Non-Dairy
$7.593 grocers
Renewal Mill Upcycled Sugar Cookie Mix
$9.993 grocers