Bay Area · 4 grocers · Niche🔥 heat 73 · HOT
the shandy/radler aisle
Bay Area's shandy/radler aisle is a niche shelf with only a handful of brands: 7 products from 4 brands across 4 grocers. stiegl owns the most shelf · 57% of SKUs, ahead of barebottle super shandy warhol. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 62/100).
7
products
4
brands
$7.15
avg price
$0.11-$0.39 /fl oz
typical range
More in Beer
Who owns the shelf
brands by share of the shandy/radler shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
20
lowBrand competition
how many brands compete
49
medVariety of offers
how differentiated the shelf is
39
medTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the shandy/radler products in the most Bay Area grocers · widest distribution first.
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Stiegl Raspberry Radler Malt Beverage
$3.491 grocer
Stiegl Radler Zitrone Lemon
$3.491 grocer
Stiegl Radler Beer With Grapefruit Soda
$3.491 grocer
Old Caz Lavender Radler
$5.991 grocer
Barebottle Super Shandy Warhol Fruited Sour Ale
$6.591 grocer
Two Pitchers Brewing Co Grapefruit Radler 6 Pack Cans
$10.991 grocer
Stiegl Radler, Grapefruit
$15.991 grocer