San Francisco · 3 grocers · Contested
the frozen blueberries aisle
San Francisco's frozen blueberries aisle is a competitive shelf with clear leaders: 13 products from 5 brands across 3 grocers. cadia owns the most shelf — 31% of SKUs, ahead of woodstock. The shelf leans vegan — 54% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).
13
products
5
brands
$9.11
avg price
$3.89–$18.72
typical range
More in Frozen Fruits
Who owns the shelf
brands by share of the frozen blueberries shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegan
54%
Gluten-Free
54%
Vegetarian
54%
Dairy-Free
54%
Organic
46%
Seed-Oil-Free
23%
High fiber
8%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
83
highVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.