Scanning the aisle…
Bay Area's frozen blueberries aisle is a fragmented shelf spread across many brands: 102 products from 17 brands across 17 grocers. wyman's owns the most shelf · 57% of SKUs. Store brands hold 8%. The shelf leans vegan · 7% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 61/100).
brands by share of the frozen blueberries shelf.
store-brand share: 8% · scores 0-100.
the frozen blueberries products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.