Bay Area · 18 grocers · Greenfield🔥 heat 98 · HOT
the taco shells aisle
Bay Area's taco shells aisle is a competitive shelf with clear leaders: 65 products from 7 brands across 18 grocers. garden of eatin' owns the most shelf · 39% of SKUs, ahead of ortega. Store brands hold 3%. The shelf leans gluten-free · 3% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 74/100).
65
products
7
brands
$5.56
avg price
$2.11-$9.01
typical range
More in Tortillas
Who owns the shelf
brands by share of the taco shells shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
32
lowBrand competition
how many brands compete
48
medVariety of offers
how differentiated the shelf is
23
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the taco shells products in the most Bay Area grocers · widest distribution first.
Garden of Eatin' Taco Shells, Yellow Corn
$5.4911 grocers
Ortega Yellow Corn Taco Shells, Kosher
$1.939 grocers
Siete Grain Free Taco Shells
$5.599 grocers
Siete Maiz Corn Taco Shells
$5.996 grocers
ORTEGA White corn Taco Shells
$3.994 grocers
Garden of Eatin' Taco Shells, Blue Corn
$5.594 grocers
Old El Paso Stand 'N Stuff Taco Shells
$2.993 grocers
ORTEGA Mini Taco Yellow Corn Taco Shells
$5.393 grocers
Old El Paso Crunchy Taco Shells
$2.992 grocers
Old El Paso Extra Large Super Stuffer Taco Shells
$3.462 grocers