all marketsCanned PeppersCanned Green Chiles
San Francisco · 2 grocers · Niche

the canned green chiles aisle

San Francisco's canned green chiles aisle is a niche shelf with only a handful of brands: 3 products from 2 brands across 2 grocers. rio luna owns the most shelf — 67% of SKUs, ahead of hatch. The shelf leans organic — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 56/100).

3
products
2
brands
$5.39
avg price
$3.39–$6.39
typical range

More in Canned Peppers

Who owns the shelf

brands by share of the canned green chiles shelf.

rrio luna
67% of shelf2 SKUs
hhatch
33% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
33%

Market structure

11
low
Brand competition
how many brands compete
31
low
Variety of offers
how differentiated the shelf is
56
med
Top-brand grip
how much a few brands dominate
56
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →