Bay Area · 18 grocers · Contested❄️ heat 26 · COOL
the canned green chiles aisle
Bay Area's canned green chiles aisle is a fragmented shelf spread across many brands: 59 products from 11 brands across 18 grocers. hatch owns the most shelf · 41% of SKUs, ahead of ortega. Store brands hold 5%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 66/100).
59
products
11
brands
$4.22
avg price
$0.51-$0.93 /oz
typical range
More in Canned Peppers
Who owns the shelf
brands by share of the canned green chiles shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
46
medBrand competition
how many brands compete
52
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the canned green chiles products in the most Bay Area grocers · widest distribution first.
HATCH Diced Green Chili Mild
$2.298 grocers
HATCH Green Chiles, Diced, Hot
$2.297 grocers
Ortega Fire Roasted Mild Diced Green Chiles
$2.315 grocers
Ortega Fire Roasted Mild Diced Green Chiles
$3.795 grocers
Rio Luna Green Chiles, Large Chopped
$4.993 grocers
505 Flame Roasted Hatch Valley Medium Green Chile
$5.293 grocers
Los Roast Green Chile, Mild
$7.793 grocers
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Diced Green Chile
$1.692 grocers
HATCH Mild Chopped Green Chiles
$2.292 grocers
La Preferida Organic Mild Diced Green Chiles, Roasted & Peeled
$2.292 grocers
