Bay Area · 13 grocers · Greenfield❄️ heat 7 · COOL
the packaged brownies aisle
Bay Area's packaged brownies aisle is a fragmented shelf spread across many brands: 26 products from 12 brands across 13 grocers. fiber one owns the most shelf · 40% of SKUs, ahead of the killer brownie company. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
26
products
12
brands
$7.38
avg price
$0.49-$1.30 /oz
typical range
More in Brownies
Who owns the shelf
brands by share of the packaged brownies shelf.
How it's positioned
Market structure
49
medBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the packaged brownies products in the most Bay Area grocers · widest distribution first.
Nature's Bakery Double Chocolate Brownie Bars
$4.599 grocers
Flax4Life Gluten Free Chocolate Brownies 2 Pack
$2.792 grocers
Fiber One Soft Baked Chocolate Fudge Brownies Fiber Snacks
$5.992 grocers
Killer Brownie Cookie Dough with Caramel
$11.192 grocers
The Killer Brownie Company Chocolatier Brownie
$3.291 grocer
The Killer Brownie Company Brookie Brownie + Cookie
$3.291 grocer
Prime Bites Protein Glazed Cinnamon Roll Brownie
$4.291 grocer
Favorite Day Chocolate Sea Salt Brownie Bites
$4.591 grocer
Wholly Gluten Free Fudge Brownies
$5.991 grocer
Busy Lizzy's Butterscotch Blondie
$6.491 grocer