Scanning the aisle…
Bay Area's dried chickpeas aisle is a fragmented shelf spread across many brands: 32 products from 13 brands across 13 grocers. Store brands hold 9%. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
brands by share of the dried chickpeas shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 9% · scores 0-100.
the dried chickpeas products in the most Bay Area grocers · widest distribution first.








