Bay Area · 11 grocers · Niche🔥 heat 83 · HOT
the other oats aisle
Bay Area's other oats aisle is a niche shelf with only a handful of brands: 25 products from 4 brands across 11 grocers. oats overnight owns the most shelf · 100% of SKUs. The shelf leans blood-sugar aware · 4% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 70/100).
25
products
4
brands
$7.99
avg price
$0.07-$2.17 /oz
typical range
More in Oats
Who owns the shelf
brands by share of the other oats shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Blood-Sugar Aware
4%
Gluten-Free
4%
Market structure
20
lowBrand competition
how many brands compete
58
medVariety of offers
how differentiated the shelf is
34
medTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the other oats products in the most Bay Area grocers · widest distribution first.
Bob's Red Mill Gluten Free Oat Bran
$4.896 grocers
Purely Elizabeth Vanilla Pecan, Superfood Oatmeal Cup with Collagen
$3.004 grocers
Purely Elizabeth Blueberry Walnut, Superfood Oatmeal Cup, with Collagen
$3.003 grocers
Bob's Red Mill Overnight Protein Oats, Whole Grain, Blueberries & Cream
$5.693 grocers
Oats Overnight Cookies and Cream High Protein Oatmeal Shake, 15g Protein
$3.592 grocers
Oats Overnight Fruity Cereal Shake
$3.591 grocer
Kodiak Cakes Maple Pecan Protein-Packed Overnight Oats
$3.991 grocer
Purely Elizabeth Blueberry Walnut Collagen Protein Oats
$6.291 grocer
Bob's Red Mill Chocolate Hazelnut Overnight Oat Packets
$7.391 grocer
Oats Overnight Variety Pack, 30g Protein Shake, Fudge Brownie, Cookies & Cream, 14-pack
$41.041 grocer