the other seasoning mixes aisle
Bay Area's other seasoning mixes aisle is a fragmented shelf spread across many brands: 498 products from 106 brands across 22 grocers. kinder's owns the most shelf · 29% of SKUs, ahead of spike. Store brands hold 3%. The shelf leans dairy-free · 0% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 56/100).
Who owns the shelf
brands by share of the other seasoning mixes shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 3% · scores 0-100.
Top products
the other seasoning mixes products in the most Bay Area grocers · widest distribution first.
