Reading the shelf…
Loisa offers a range of USDA certified organic seasonings and rice mixes that bring authentic Latin flavors to the table. With products like Organic Adobo and Sazón seasonings, both with and without salt, and Recaito, a Puerto Rican-style sofrito, Loisa emphasizes vibrant, natural ingredients without artificial additives. Its rice mixes, including Rice & Beans and Yellow Rice, are crafted with ease and authenticity in mind, using organic spices to deliver rich taste and nutrition.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 5 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Loisa (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Loisa · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Loisa in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Loisa lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
10 storefronts across 3 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Loisa· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Seasoning Adobo Organic, 2.9 Ounce · its most-distributed SKU (1 door) in Salts, the biggest opening. The closest open door is Berkeley Bowl · 4 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 50% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: simply organic, eden foods, siete
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Loisathat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Other Sauces, Salts, Tomato Based Sauces
open here: Salts, Tomato Based Sauces
open = the store meaningfully carries that category (real depth, not a token SKU) and Loisa sells it elsewhere but has no SKU here.