Bay Area · 5 grocers · Own-brand led🌡️ heat 34 · WARM
the rotisserie chicken aisle
Bay Area's rotisserie chicken aisle is a fragmented shelf spread across many brands: 13 products from 9 brands across 5 grocers. rocky owns the most shelf · 25% of SKUs, ahead of marys chicken. Store brands hold 46%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 73/100).
13
products
9
brands
$13.99
avg price
$6.21-$28.42
typical range
More in Poultry
Who owns the shelf
brands by share of the rotisserie chicken shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
39
medBrand competition
how many brands compete
9
lowVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 46% · scores 0-100.
Top products
the rotisserie chicken products in the most Bay Area grocers · widest distribution first.
Kirkland Signature Rotisserie Chicken
$6.211 grocer
Signature SELECT Lemon Pepper Roasted Chicken
$8.991 grocer
Signature SELECT Rosemary & Garlic Roasted Chicken
$8.991 grocer
EVERBEST Roasted Chicken
$9.491 grocer
Signature SELECT Traditional Roasted Chicken
$11.991 grocer
no image
ROCKY Rotisserie Chicken
$14.291 grocer
Signature Cafe Turkey Breast, with Rib and Wing Meat, Traditional Recipe, Whole
$14.991 grocer
Open Nature Whole Roasted Chicken
$14.991 grocer
no image
MARYS CHICKEN Lemon & Herb Rotisserie Chicken
$15.391 grocer
no image
Mary's Free Range Chickens Salt & Pepper Rotisserie Chicken
$15.391 grocer