Scanning the aisle…
Bay Area's gnocchi pasta aisle is a fragmented shelf spread across many brands: 119 products from 21 brands across 18 grocers. mamma emma owns the most shelf · 60% of SKUs, ahead of via emilia. Store brands hold 6%. The shelf leans dairy-free · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 66/100).
brands by share of the gnocchi pasta shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 6% · scores 0-100.
the gnocchi pasta products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.