Bay Area · 7 grocers · Contested
the oral wash & mouthwash aisle
Bay Area's oral wash & mouthwash aisle is a fragmented shelf spread across many brands: 65 products from 21 brands across 7 grocers. essential oxygen owns the most shelf · 21% of SKUs, ahead of listerine. The shelf leans dairy-free · 6% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 66/100).
65
products
21
brands
$12.50
avg price
$0.10-$4.30 /fl oz
typical range
More in Oral Care
Who owns the shelf
brands by share of the oral wash & mouthwash shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)All stores combined.
Market structure
69
highBrand competition
how many brands compete
80
highVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the oral wash & mouthwash products in the most Bay Area grocers · widest distribution first.
Tom's of Maine Natural Wicked Fresh! Alcohol-Free Mouthwash, Cool Mountain Mint
$7.094 grocers
Essential Oxygen Organic Peppermint Brushing Rinse
$17.493 grocers
Tom's of Maine Whole Care Natural Mouthwash, Fresh Mint
$7.492 grocers
Nature's Answer PerioWash Wintermint Mouthwash
$9.492 grocers
Nature's Answer PerioBrite Coolmint Mouthwash
$9.492 grocers
Listerine Freshburst Intense Antiseptic Mouthwash, Intense Spearmint, 500 mL
$13.392 grocers
Crest Scope Mouthwash, Classic, Fresh Mint, 36mL
$1.791 grocer
Dale Audrey Ayurvedic Oral Pulling Rinse Cinnamon
$4.391 grocer
Listerine Cool Mint Intense Antiseptic Mouthwash for Bad Breath, 3.2 oz
$5.691 grocer
Crest Scope Classic Mouthwash, Original Formula
$5.891 grocer
