Bay Area · 1 grocers · Contested
the american whiskey aisle
Bay Area's american whiskey aisle is a fragmented shelf spread across many brands: 8 products from 8 brands across 1 grocer. gold bar whiskey owns the most shelf · 20% of SKUs, ahead of little book. Verdict: contested · real competition, no single winner (opportunity 64/100).
8
products
8
brands
$53.87
avg price
$25.99-$129.13
typical range
Who owns the shelf
brands by share of the american whiskey shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
36
medBrand competition
how many brands compete
52
medVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the american whiskey products in the most Bay Area grocers · widest distribution first.
Jack Daniel's Gentleman Jack Tennessee Whiskey
$25.991 grocer
Redwood Empire Lost Monarch Bourbon & Rye Blend Whiskey
$32.991 grocer
Westland Distillery Co. Watchpost Whiskey
$34.991 grocer
Woodford Reserve Kentucky Straight Malt Whiskey
$34.991 grocer
St. George Spirits Baller Single Malt Whiskey
$44.991 grocer
Michter's US*1 Unblended American Whiskey
$46.991 grocer
Gold Bar Whiskey Blend 273 Joe Montana Collection
$59.991 grocer
Little Book Blended Straight Whiskey
$149.991 grocer