Scanning the aisle…
Bay Area's rice flour aisle is a concentrated shelf a few brands dominate: 41 products from 5 brands across 16 grocers. koda farms owns the most shelf · 67% of SKUs, ahead of three ladies. The shelf leans gluten-free · 10% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 71/100).
brands by share of the rice flour shelf.
store-brand share: 0% · scores 0-100.
the rice flour products in the most Bay Area grocers · widest distribution first.









the claims products on this shelf lead with · share of SKUs carrying each.