Bay Area · 11 grocers · Locked up🔥 heat 74 · HOT
the baby cereals aisle
Bay Area's baby cereals aisle is a concentrated shelf a few brands dominate: 23 products from 7 brands across 11 grocers. kendamil owns the most shelf · 100% of SKUs. The shelf leans dairy-free · 4% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 63/100).
23
products
7
brands
$7.50
avg price
$0.75-$1.31 /oz
typical range
More in Cereal
Who owns the shelf
brands by share of the baby cereals shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Dairy-Free
4%
Gluten-Free
4%
Low sugar
4%
Organic
4%
Market structure
32
lowBrand competition
how many brands compete
58
medVariety of offers
how differentiated the shelf is
45
medTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the baby cereals products in the most Bay Area grocers · widest distribution first.
Earth's Best Oatmeal Cereal, Organic, Whole Grain
$5.9910 grocers
Earth's Best Organic Baby Foods Whole Grain Multi-Grain Cereal
$5.993 grocers
Amara Oats Strawberries Mango, baby food cereal
$2.191 grocer
Gerber Vanilla Berry Oatmeal & Barley Cereal Toddler Meals
$2.991 grocer
Gerber Sitter 1st Foods (6+ Months) Rice Cereal
$4.991 grocer
Gerber Sitter 1st Foods (6+ Months) Oatmeal Cereal
$4.991 grocer
Organic Rice Crisps Cereal, 8.4 oz, Zero Sugar, Gluten Free, Non-GMO
$6.991 grocer
Purely Elizabeth, Cookie Granola Chocolate Chip, 11 Ounce
$7.991 grocer
Catalina Crunch Protein Cereal - Breakfast Cereal with 10g of Protein, No Added Sugar - Gluten Free - Strawberry Strudel - 8 oz Bag (Pack of 1)
$7.991 grocer
Kendamil Creamy Oatmeal
$8.991 grocer