Bay Area · 22 grocers · Fragmented
the wellness shots aisle
Bay Area's wellness shots aisle is a fragmented shelf spread across many brands: 301 products from 37 brands across 22 grocers. vive organic owns the most shelf · 26% of SKUs, ahead of sol-ti. Store brands hold 1%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 53/100).
301
products
37
brands
$5.94
avg price
$0.62-$3.25 /fl oz
typical range
More in Functional & Wellness Drinks
Who owns the shelf
brands by share of the wellness shots shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)9 omitted (no fl oz size)1 omitted (no image)All stores combined.
Market structure
87
highBrand competition
how many brands compete
98
highVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
53
medLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the wellness shots products in the most Bay Area grocers · widest distribution first.
Sol-Ti GINGER SuperShot
$3.3910 grocers
Vive Organic Immunity Boost Cayenne, Ginger & Turmeric Shot
$3.499 grocers
Sol-Ti TURMERIC SuperShot
$3.398 grocers
Vive Organic Immunity Boost Original, Ginger & Turmeric Shot
$3.498 grocers
Goldthread Tonics Green Minerals Tonic
$3.998 grocers
Pressed Wellness Shot
$3.297 grocers
Sol-Ti IMMUNI-TI SuperShot
$3.397 grocers
Vive Organic Immunity Boost Elderberry, Ginger & Turmeric Shot
$3.897 grocers
Urban Remedy Booster Shot
$4.497 grocers
Urban Remedy Turmeric Relieve Wellness Shot
$4.497 grocers
