San Francisco · 3 grocers · Contested
the wellness shots aisle
San Francisco's wellness shots aisle is a fragmented shelf spread across many brands: 35 products from 11 brands across 3 grocers. juice shop owns the most shelf — 14% of SKUs, ahead of pressed. The shelf leans organic — 31% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).
35
products
11
brands
$5.37
avg price
$4.29–$7.54
typical range
More in Functional & Wellness Drinks
Who owns the shelf
brands by share of the wellness shots shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
31%
Gluten-Free
26%
Dairy-Free
23%
Seed-Oil-Free
20%
Vegan
20%
Low calorie
20%
Low sugar
17%
Plant-Based
6%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)3 omitted (no fl oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
46
medBrand competition
how many brands compete
71
highVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.