Reading the shelf…
Greenhouse offers a range of wellness-focused shots designed to support various aspects of health. Its products include Detox, which aids liver function; Farma-C+, packed with vitamin C for immunity support; and Fiery Ginger, which combines ginger and turmeric for immune and anti-inflammatory benefits. Other offerings like Green Ritual provide essential vitamins and brain-boosting nutrients, while Inside Job focuses on gut health with apple cider vinegar and probiotics. The Pick-Me-Up shot delivers a caffeine boost powered by yerba mate for increased energy.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
17 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Greenhouse (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Greenhouse · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Greenhouse in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Greenhouse lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.

















8 storefronts across 3 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Greenhouse· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Greenhouse Organic Chocolate Protein Shake · its most-distributed SKU (1 door) in Protein Drinks, the biggest opening. The closest open door is Berkeley Bowl · 5 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 85% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: urban remedy, remedy organics, vive organic
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Greenhousethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Juice Shots, Lemonade and Limeade, Probiotic Drinks
open here: Probiotic Drinks
open = the store meaningfully carries that category (real depth, not a token SKU) and Greenhouse sells it elsewhere but has no SKU here.