Bay Area · 7 grocers · Fragmented
the body lotion & creams aisle
Bay Area's body lotion & creams aisle is a fragmented shelf spread across many brands: 237 products from 72 brands across 7 grocers. weleda owns the most shelf · 16% of SKUs, ahead of wild carrot herbals. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 73/100).
237
products
72
brands
$17.42
avg price
$0.55-$12.87 /fl oz
typical range
More in Body Care
Who owns the shelf
brands by share of the body lotion & creams shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)8 omitted (no fl oz size)2 omitted (no image)All stores combined.
Market structure
98
highBrand competition
how many brands compete
49
medVariety of offers
how differentiated the shelf is
3
lowTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the body lotion & creams products in the most Bay Area grocers · widest distribution first.
Everyone Nourishing Lotion Coconut + Lemon
$13.393 grocers
Alaffia Pure Unrefined Shea Butter, Unscented
$14.993 grocers
Everyone Nourishing Lotion Coconut + Lemon
$6.492 grocers
Everyone Nourishing Lotion Unscented
$6.492 grocers
Everyone Body Lotion French Lavender
$10.592 grocers
Griffin Remedy Omega 3 Unscented Body Lotion
$12.792 grocers
Griffin Remedy Omega 3 Grapefruit Body Lotion
$12.792 grocers
no image
Life-flo Unscented Magnesium Lotion
$13.092 grocers
Andalou Naturals Body Lotion, Uplifting, Citrus Sunflower
$13.092 grocers
Andalou Naturals Body Lotion, Vitalizing, Mandarin Vanilla
$13.092 grocers
