Bay Area · 6 grocers · Contested
the coleslaw aisle
Bay Area's coleslaw aisle is a fragmented shelf spread across many brands: 9 products from 6 brands across 6 grocers. golden state pickle works owns the most shelf · 100% of SKUs. Store brands hold 11%. Verdict: contested · real competition, no single winner (opportunity 64/100).
9
products
6
brands
$8.78
avg price
$2.50-$16.59
typical range
More in Salads
Who owns the shelf
brands by share of the coleslaw shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
28
lowBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 11% · scores 0-100.
Top products
the coleslaw products in the most Bay Area grocers · widest distribution first.
no image
Andronico's Cold Classic Cole Slaw
$2.501 grocer
Andronico's Cold Broccoli Slaw
$2.501 grocer
Reser's Fine Foods Cole Slaw
$6.591 grocer
Sinbad Food Mediterranean Couscous
$6.991 grocer
Sprouts Sprouts Slaw
$7.871 grocer
Stonewall Kitchen Pickle Slaw
$9.691 grocer
Stonewall Kitchen Medium Spicy Pickle Slaw
$9.691 grocer
no image
Golden State Pickle Works Red Beet Slaw
$16.591 grocer
no image
Golden State Pickle Works Cabbage & Caraway Slaw
$16.591 grocer