Bay Area · 1 grocers · Contested
the produce aisle
Bay Area's produce aisle is a fragmented shelf spread across many brands: 33 products from 19 brands across 1 grocer. MEYER FARMS owns the most shelf · 33% of SKUs, ahead of Rock Garden. Store brands hold 18%. Verdict: contested · real competition, no single winner (opportunity 75/100).
33
products
19
brands
$5.70
avg price
$2.39-$12.57
typical range
Who owns the shelf
brands by share of the produce shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
65
medBrand competition
how many brands compete
10
lowVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 18% · scores 0-100.
Top products
the produce products in the most Bay Area grocers · widest distribution first.
Organic Extra Firm Tofu, 14 oz
$2.391 grocer
365 By Whole Foods Market, Organic Petite Carrots, 12 Oz
$2.891 grocer
Meyer Farms, Herb Mint Organic, 0.75 Ounce
$2.991 grocer
Meyer Farms Organic Chives, 0.75 OZ
$2.991 grocer
Meyer Farms Organic Rosemary, 0.75 OZ
$2.991 grocer
Mori-Nu Silken Soft Tofu -- 12 oz
$2.991 grocer
Herb Sage Organic, 0.75 Ounce
$2.991 grocer
Meyer Farms, Herb Basil Organic, 0.75 Ounce
$2.991 grocer
Meyer Farms Organic Thyme, 0.75 Oz
$2.991 grocer
Jennys Tofu, Tofu Extra Firm Organic, 14 Ounce
$4.491 grocer