Bay Area · 6 grocers · Greenfield🌡️ heat 34 · WARM
the frozen chicken burgers aisle
Bay Area's frozen chicken burgers aisle is a fragmented shelf spread across many brands: 10 products from 7 brands across 6 grocers. bubba burger owns the most shelf · 50% of SKUs, ahead of skinny butcher. Store brands hold 10%. Verdict: greenfield · wide open · room for a new brand (opportunity 79/100).
10
products
7
brands
$11.62
avg price
$5.39-$18.65
typical range
More in Poultry
Who owns the shelf
brands by share of the frozen chicken burgers shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
32
lowBrand competition
how many brands compete
7
lowVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
79
highLaunch whitespace
room for a new brand
store-brand share: 10% · scores 0-100.
Top products
the frozen chicken burgers products in the most Bay Area grocers · widest distribution first.
Tyson Frozen Chicken Patties, 23 oz
$7.992 grocers
Amylu Breakfast Time Chicken Breakfast Patties
$5.391 grocer
Tyson Fully Cooked Spicy Chicken Patties, Frozen
$7.991 grocer
Boar's Head Grab & Go London Broil Roast Beef Pinwheel
$9.991 grocer
Sprouts Gluten Free Chicken Patties
$11.991 grocer
Foster Farms Chicken Patties, Frozen
$14.391 grocer
Amylu Organic Maple Patties, 1.5 oz, 16-count
$14.921 grocer
Bubba Burger 95%/5% Chicken Burgers
$14.991 grocer
Skinny Butcher Crazy Grilled Chicken Patties, 3.5 oz, 12-count
$18.651 grocer