Bay Area · 8 grocers · Niche🔥 heat 83 · HOT
the pea milk aisle
Bay Area's pea milk aisle is a niche shelf with only a handful of brands: 29 products from 3 brands across 8 grocers. ripple owns the most shelf · 83% of SKUs, ahead of ripple kids. The shelf leans plant-based · 10% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 62/100).
29
products
3
brands
$7.49
avg price
$0.13-$0.20 /fl oz
typical range
More in Plant-Based Milk
Who owns the shelf
brands by share of the pea milk shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
15
lowBrand competition
how many brands compete
33
lowVariety of offers
how differentiated the shelf is
71
highTop-brand grip
how much a few brands dominate
62
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the pea milk products in the most Bay Area grocers · widest distribution first.
Ripple Plant Based Chocolate Milk
$5.996 grocers
Ripple Plant Based Milk, Unsweetened Original
$5.996 grocers
Ripple Plant Based Milk, Original
$6.096 grocers
Ripple Original Dairy-Free Plant Based Milk
$5.592 grocers
Ripple Kids Plant Based Milk, Unsweetened Original
$6.492 grocers
Ripple Kids Plant Based Milk, Original
$7.692 grocers
Yofiit Original Unsweetened Chickpea Milk
$5.491 grocer
Ripple Organic Original Plant Based Milk
$6.491 grocer