Bay Area · 21 grocers · Contested🔥 heat 83 · HOT
the oat milk aisle
Bay Area's oat milk aisle is a fragmented shelf spread across many brands: 354 products from 23 brands across 21 grocers. oatly owns the most shelf · 52% of SKUs, ahead of minor figures. Store brands hold 1%. The shelf leans plant-based · 6% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 64/100).
354
products
23
brands
$7.34
avg price
$0.03-$0.32 /fl oz
typical range
More in Plant-Based Milk
Who owns the shelf
brands by share of the oat milk shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)3 omitted (no fl oz size)2 omitted (no image)All stores combined.
Market structure
72
highBrand competition
how many brands compete
79
highVariety of offers
how differentiated the shelf is
16
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the oat milk products in the most Bay Area grocers · widest distribution first.
Oatly The Original Full Fat Oatmilk
$4.4917 grocers
Califia Farms Oat Barista Blend Oat Milk
$4.7916 grocers
Minor Figures Barista Oat Milk, (Organic)
$4.9914 grocers
Califia Farms Extra Creamy Oat Milk
$5.3913 grocers
Pacific Foods Organic Original Oat Plant Based Beverage
$3.5011 grocers
Oatly Barista Edition Chilled Oatmilk
$4.7910 grocers
Califia Farms Organic Oat Milk
$5.5910 grocers
Oatly Low Fat Oatmilk
$4.499 grocers
Minor Figures Barista Oat Milk
$5.499 grocers
Oatly 4 Ingredient Oatmilk
$4.798 grocers
