Bay Area · 18 grocers · Contested🔥 heat 84 · HOT
the shell pasta aisle
Bay Area's shell pasta aisle is a fragmented shelf spread across many brands: 85 products from 24 brands across 18 grocers. Store brands hold 2%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 64/100).
85
products
24
brands
$5.90
avg price
$0.23-$1.17 /oz
typical range
More in Pasta
Who owns the shelf
brands by share of the shell pasta shelf.
How it's positioned
Market structure
74
highBrand competition
how many brands compete
59
medVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the shell pasta products in the most Bay Area grocers · widest distribution first.
De Cecco Shells, No. 50
$4.299 grocers
Barilla Jumbo Shells - Non-GMO Pasta Made with Durum Wheat Semolina & Kosher Certified
$4.996 grocers
Montebello Conchiglie
$5.496 grocers
Garofalo Orecchiette
$3.395 grocers
Dolce Italia Foods Conchiglie, Medium Shells
$6.695 grocers
De Cecco Small Shells, No. 52
$4.793 grocers
Montebello Orecchiette, Organic
$5.493 grocers
TIBERINO Orecchiette, with Broccoli
$8.493 grocers
Golden Grain Sea Shells, Small
$2.592 grocers
Barilla Medium Shells - Non-GMO Pasta Made with Durum Wheat Semolina & Kosher Certified
$2.882 grocers