Bay Area · 19 grocers · Contested🔥 heat 84 · HOT
the lasagna pasta aisle
Bay Area's lasagna pasta aisle is a fragmented shelf spread across many brands: 62 products from 16 brands across 19 grocers. Store brands hold 3%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 69/100).
62
products
16
brands
$5.93
avg price
$0.26-$0.92 /oz
typical range
More in Pasta
Who owns the shelf
brands by share of the lasagna pasta shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Organic
2%
Plant-Based
2%
Vegetarian
2%
Market structure
59
medBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the lasagna pasta products in the most Bay Area grocers · widest distribution first.
Barilla Oven-Ready Lasagne - Pasta Made with Durum Wheat Semolina & Kosher Certified
$4.0411 grocers
Bionaturae Organic Durum Semolina Lasagne
$4.098 grocers
De Cecco Lasagne, No. 1
$5.897 grocers
Barilla Wavy Lasagne - Non-GMO Pasta Made with Durum Wheat Semolina & Kosher Certified
$4.044 grocers
Golden Grain Lasagna
$3.793 grocers
Antica Pasteria Lasagne
$5.593 grocers
Rummo No. 83 Lasagne
$5.993 grocers
Rustichella D'abruzzo Lasagne
$8.793 grocers
Barilla Gluten Free Oven-Ready Lasagne Pasta
$4.792 grocers
Tinkyada Organic, Gluten Free, Brown Rice Pasta, Lasagne
$5.492 grocers