aisle
all markets›Pasta›Lasagna Pasta
San Francisco · 3 grocers · Niche

the lasagna pasta aisle

San Francisco's lasagna pasta aisle is a niche shelf with only a handful of brands: 5 products from 3 brands across 3 grocers. bionaturae owns the most shelf — 60% of SKUs, ahead of barilla. The shelf leans organic — 20% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 64/100).

5
products
3
brands
$6.13
avg price
$5.59–$6.69
typical range

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Who owns the shelf

brands by share of the lasagna pasta shelf.

bbionaturae
60% of shelf3 SKUs
bbarilla
20% of shelf1 SKU
de cecco
20% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
20%
Plant-Based
20%
Vegetarian
20%

Market structure

15
low
Brand competition
how many brands compete
26
low
Variety of offers
how differentiated the shelf is
44
med
Top-brand grip
how much a few brands dominate
64
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →