Scanning the aisle…
Bay Area's vermicelli noodles aisle is a fragmented shelf spread across many brands: 21 products from 8 brands across 11 grocers. china bowl owns the most shelf · 83% of SKUs, ahead of family. The shelf leans plant-based · 5% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 66/100).
brands by share of the vermicelli noodles shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the vermicelli noodles products in the most Bay Area grocers · widest distribution first.









