Bay Area · 23 grocers · Fragmented🔥 heat 84 · HOT
the penne pasta aisle
Bay Area's penne pasta aisle is a fragmented shelf spread across many brands: 220 products from 43 brands across 23 grocers. flour + water owns the most shelf · 61% of SKUs, ahead of big green organic food. Store brands hold 3%. The shelf leans vegetarian · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 57/100).
220
products
43
brands
$5.59
avg price
$0.20-$0.74 /oz
typical range
More in Pasta
Who owns the shelf
brands by share of the penne pasta shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined.
Market structure
91
highBrand competition
how many brands compete
79
highVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the penne pasta products in the most Bay Area grocers · widest distribution first.
De Cecco Penne Rigate, No. 41
$3.4613 grocers
Flour + Water Organic Bronze Die Cut Penne
$6.4911 grocers
Rummo Penne Rigate, No. 66
$3.5910 grocers
Barilla Penne - Non-GMO Pasta Made with Durum Wheat Semolina & Kosher Certified
$1.549 grocers
De Cecco Penne Lisce, No. 40
$4.299 grocers
Jovial 100% Organic Gluten Free Brown Rice Penne Rigate
$5.898 grocers
Rao's Penne Rigate Macaroni Product
$3.797 grocers
Montebello Penne Rigate
$4.047 grocers
Garofalo Penne Ziti Rigate
$3.396 grocers
De Cecco Penne Rigate, No. 41, Whole Wheat
$3.796 grocers
