Bay Area · 5 grocers · Contested
the other lagers aisle
Bay Area's other lagers aisle is a fragmented shelf spread across many brands: 6 products from 6 brands across 5 grocers. hofbräu münchen owns the most shelf · 20% of SKUs, ahead of otherwise brewing. The shelf leans gluten-free · 17% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 64/100).
6
products
6
brands
$10.26
avg price
$3.99-$20.49
typical range
Who owns the shelf
brands by share of the other lagers shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
28
lowBrand competition
how many brands compete
47
medVariety of offers
how differentiated the shelf is
17
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the other lagers products in the most Bay Area grocers · widest distribution first.
no image
Rupee Basmati Rice Lager Beer
$3.991 grocer
Fort Point Beer Co. Ganada Korean Style Lager
$6.491 grocer
Otherwise Brewing Calrose Crisp Rice Lager
$6.591 grocer
Peroni Nastro Azzurro 6 Pack Bottles
$9.991 grocer
Hofbräu München Original Beer
$13.991 grocer
Sea Monster Wine, Alcohol-Removed
$20.491 grocer