San Francisco · 3 grocers · Niche
the rolled oats aisle
San Francisco's rolled oats aisle is a niche shelf with only a handful of brands: 28 products from 4 brands across 3 grocers. bob's red mill owns the most shelf — 89% of SKUs, ahead of nature's path. The shelf leans organic — 29% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 57/100).
28
products
4
brands
$9.47
avg price
$5.59–$13.87
typical range
More in Oats
Who owns the shelf
brands by share of the rolled oats shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
29%
Gluten-Free
18%
Minimally Processed
4%
Nut-Free
4%
Peanut-Free
4%
Plant-Based
4%
Vegan
4%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
80
highTop-brand grip
how much a few brands dominate
57
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.