Bay Area · 19 grocers · Locked up🔥 heat 83 · HOT
the rolled oats aisle
Bay Area's rolled oats aisle is a concentrated shelf a few brands dominate: 203 products from 15 brands across 19 grocers. mccann's owns the most shelf · 62% of SKUs. Store brands hold 2%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 68/100).
203
products
15
brands
$8.77
avg price
$0.21-$0.44 /oz
typical range
More in Oats
Who owns the shelf
brands by share of the rolled oats shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Organic
4%
Gluten-Free
2%
Market structure
57
medBrand competition
how many brands compete
61
medVariety of offers
how differentiated the shelf is
48
medTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the rolled oats products in the most Bay Area grocers · widest distribution first.
Bob's Red Mill Old Fashioned Rolled Oats, Organic
$4.9916 grocers
Bob's Red Mill Gluten Free Organic Old Fashioned Rolled Oats
$6.9913 grocers
Bob's Red Mill Quick Cooking Rolled Oats, Organic
$5.3912 grocers
Bob's Red Mill Rolled Oats, Extra Thick
$6.1910 grocers
Quaker Oats, 100% Whole Grain, Old Fashioned
$2.999 grocers
Bob's Red Mill Extra Thick Rolled Oats, Organic
$5.399 grocers
McCann's Imported Quick Cooking Rolled Oats Irish Oatmeal
$4.998 grocers
Bob's Red Mill Gluten Free Quick Cooking Oats, Organic
$7.298 grocers
Quaker Old Fashioned Oatmeal
$7.998 grocers
Bob's Red Mill Old Fashioned Rolled Oats, Gluten Free
$8.898 grocers