Bay Area · 8 grocers · Locked up
the leaf yerba mate aisle
Bay Area's leaf yerba mate aisle is a concentrated shelf a few brands dominate: 18 products from 5 brands across 8 grocers. ecoteas owns the most shelf · 87% of SKUs, ahead of cruz de malta. Store brands hold 6%. The shelf leans organic · 6% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 78/100).
18
products
5
brands
$12.39
avg price
$0.77-$1.16 /oz
typical range
Who owns the shelf
brands by share of the leaf yerba mate shelf.
How it's positioned
Market structure
24
lowBrand competition
how many brands compete
6
lowVariety of offers
how differentiated the shelf is
54
medTop-brand grip
how much a few brands dominate
78
highLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the leaf yerba mate products in the most Bay Area grocers · widest distribution first.
ECOTEAS Organic Yerba Mate, Unsmoked, Green Energy Loose Tea
$14.996 grocers
EcoTeas Yerba Mate
$6.894 grocers
ECOTEAS Yerba Mate Unsmoked Leaf & Stem Traditional Cut
$11.993 grocers
Yerba Madre Traditional Air Dried Loose Leaf Yerba Mate
$8.492 grocers
O Organics Tea Bags Energy Herbal Supplement
$2.991 grocer
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Cruz de Malta Yerba Mate
$8.291 grocer
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Starwest Botanicals Organic Green Yerba Mate' Leaf
$20.291 grocer