Scanning the aisle…
Bay Area's canned mushrooms aisle is a fragmented shelf spread across many brands: 36 products from 14 brands across 12 grocers. ristoris owns the most shelf · 29% of SKUs, ahead of urbani truffles. Store brands hold 11%. The shelf leans dairy-free · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 60/100).
brands by share of the canned mushrooms shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 11% · scores 0-100.
the canned mushrooms products in the most Bay Area grocers · widest distribution first.









