Bay Area · 3 grocers · Leader-led
the 3-in-1 shampoo, conditioner, & body wash aisle
Bay Area's 3-in-1 shampoo, conditioner, & body wash aisle is a competitive shelf with clear leaders: 13 products from 5 brands across 3 grocers. booda organics owns the most shelf · 50% of SKUs, ahead of stream2sea llc. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 76/100).
13
products
5
brands
$13.14
avg price
$0.35-$2.57 /fl oz
typical range
More in Shampoo & Conditioner
Who owns the shelf
brands by share of the 3-in-1 shampoo, conditioner, & body wash shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
24
lowBrand competition
how many brands compete
28
lowVariety of offers
how differentiated the shelf is
42
medTop-brand grip
how much a few brands dominate
76
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the 3-in-1 shampoo, conditioner, & body wash products in the most Bay Area grocers · widest distribution first.
Everyone Coconut Lemon 3 in 1 Soap
$11.092 grocers
Everyone Citrus + Mint 3 in 1 Soap
$11.092 grocers
Everyone 3In1 Soap Lavender Aloe
$4.491 grocer
Booda Organics Suds Of Love Moisturizing Soap Unscented Bathe Shampoo & Shave
$7.791 grocer
Everyone Unscented 3 in 1 Soap
$11.091 grocer
Everyone Vanilla + Lavender 3 in 1 Soap
$11.091 grocer
The Honest Company Shampoo + Body Wash, Fragrance Free
$13.191 grocer
Everyone 3 in 1 Kid's Soap. Orange Squeeze
$14.391 grocer
no image
Stream2Sea Conditioning Shampoo & Bodywash
$17.791 grocer
The Seaweed Bath Co. 3 In 1 Wash - Lime Papaya
$18.491 grocer