Bay Area · 18 grocers · Contested🌡️ heat 61 · WARM
the dried seaweed aisle
Bay Area's dried seaweed aisle is a fragmented shelf spread across many brands: 82 products from 26 brands across 18 grocers. emerald cove owns the most shelf · 29% of SKUs, ahead of maine coast. The shelf leans organic · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 68/100).
82
products
26
brands
$11.90
avg price
$1.13-$10.95 /oz
typical range
Who owns the shelf
brands by share of the dried seaweed shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)6 omitted (no oz size)6 omitted (no image)All stores combined.
Market structure
76
highBrand competition
how many brands compete
59
medVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the dried seaweed products in the most Bay Area grocers · widest distribution first.
gimMe Sushi Nori Seaweed Wraps
$4.997 grocers
Emerald Cove Organic Toasted Sushi Nori
$9.295 grocers
Emerald Cove Organic Untoasted Sushi Nori
$9.294 grocers
Emerald Cove Seaweed, Dried, Pacific Kombu
$7.493 grocers
Emerald Cove Seaweed, Pacific Wakame
$8.293 grocers
Hime Sushinori, Roasted
$8.793 grocers
Hosoda Bros. Inc. Dried Seaweed Sushi Nori
$5.592 grocers
Maine Coast Kelp, Organic, Granules
$5.592 grocers
Maine Coast Dulse, Organic, Granules
$7.092 grocers
Maine Coast Kelp, Wild Atlantic Kombu
$12.192 grocers
