Scanning the aisle…
Bay Area's canned black eyed peas aisle is a niche shelf with only a handful of brands: 14 products from 3 brands across 10 grocers. The shelf leans heart health · 7% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 58/100).
brands by share of the canned black eyed peas shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 0% · scores 0-100.
the canned black eyed peas products in the most Bay Area grocers · widest distribution first.