Scanning the aisle…
Bay Area's angel hair pasta aisle is a fragmented shelf spread across many brands: 71 products from 17 brands across 19 grocers. bgreen food owns the most shelf · 55% of SKUs, ahead of it's that simple. Store brands hold 3%. The shelf leans dairy-free · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 66/100).
brands by share of the angel hair pasta shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 3% · scores 0-100.
the angel hair pasta products in the most Bay Area grocers · widest distribution first.









