Bay Area · 14 grocers · Greenfield❄️ heat 20 · COOL
the vegetable oil aisle
Bay Area's vegetable oil aisle is a competitive shelf with clear leaders: 47 products from 10 brands across 14 grocers. wesson owns the most shelf · 62% of SKUs, ahead of crisco. Store brands hold 6%. The shelf leans heart health · 2% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 75/100).
47
products
10
brands
$7.93
avg price
$0.14-$0.32 /fl oz
typical range
More in Oils & Vinegars
Who owns the shelf
brands by share of the vegetable oil shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
43
medBrand competition
how many brands compete
45
medVariety of offers
how differentiated the shelf is
21
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 6% · scores 0-100.
Top products
the vegetable oil products in the most Bay Area grocers · widest distribution first.
Wesson Vegetable Oil
$3.899 grocers
Crisco Pure Vegetable Oil
$5.597 grocers
Wesson Vegetable Oil, Pure
$5.996 grocers
Essential Everyday Vegetable Oil, Pure
$4.693 grocers
Mazola Vegetable Plus, Cholesterol Free
$8.793 grocers
Essential Everyday Pure Vegetable Oil
$3.992 grocers
Best Yet Vegetable Oil
$4.392 grocers
Tophé Rice Bran Oil
$6.592 grocers
Good & Gather Vegetable Oil
$2.791 grocer
Crisco Pure Vegetable Oil
$4.391 grocer