Bay Area · 8 grocers · Greenfield🌡️ heat 34 · WARM
the ground turkey aisle
Bay Area's ground turkey aisle is a competitive shelf with clear leaders: 30 products from 7 brands across 8 grocers. jennie-o turkey store owns the most shelf · 40% of SKUs, ahead of butterball. Store brands hold 33%. The shelf leans low sugar · 7% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 84/100).
30
products
7
brands
$13.56
avg price
$0.50-$0.84 /oz
typical range
More in Poultry
Who owns the shelf
brands by share of the ground turkey shelf.
How it's positioned
Market structure
32
lowBrand competition
how many brands compete
16
lowVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
84
highLaunch whitespace
room for a new brand
store-brand share: 33% · scores 0-100.
Top products
the ground turkey products in the most Bay Area grocers · widest distribution first.
Mary's Free Range Organic Ground Turkey, 93/7
$10.695 grocers
Mary's Antibiotic Free Ground Turkey, 93/7
$7.794 grocers
Diestel Family Ranch Turkey Dark Ground Chub
$12.992 grocers
Sprouts All-Natural 85% Lean Fresh Ground Turkey
$6.291 grocer
Sprouts All-Natural 93% Lean Fresh Ground Turkey
$7.291 grocer
Sprouts All-Natural 99% Lean Fresh Ground Turkey Breast
$8.291 grocer
Sprouts Organic 85% Lean Ground Turkey
$8.291 grocer
Sprouts Organic 93% Lean Ground Turkey
$9.291 grocer
Open Nature Ground 93%/7% Turkey
$9.991 grocer
Sprouts Organic 99% Lean Ground Turkey Breast
$9.991 grocer