Bay Area · 14 grocers · Fragmented❄️ heat 13 · COOL
the prepared soups aisle
Bay Area's prepared soups aisle is a fragmented shelf spread across many brands: 205 products from 37 brands across 14 grocers. panera bread owns the most shelf · 34% of SKUs, ahead of signature cafe. Store brands hold 28%. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 61/100).
205
products
37
brands
$11.21
avg price
$3.13-$19.28
typical range
More in Soups
Who owns the shelf
brands by share of the prepared soups shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)8 omitted (no oz size)3 omitted (no image)All stores combined.
Market structure
87
highBrand competition
how many brands compete
68
highVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 28% · scores 0-100.
Top products
the prepared soups products in the most Bay Area grocers · widest distribution first.
Panera Bread Broccoli Cheddar Soup Cup
$6.995 grocers
Panera Bread Chicken Noodle Soup
$6.995 grocers
Panera Bread Broccoli Cheddar Soup Cup
$9.995 grocers
Don Pomodoro Bean Soup, Traditional
$7.994 grocers
Pacific Foods Organic Butternut Squash Soup
$4.793 grocers
Imagine Soup, Organic, Sweet Pea, Creamy
$6.693 grocers
Panera Bread Baked Potato Soup Cup (Gluten Free)
$6.993 grocers
Panera Bread Chicken Noodle Soup
$9.993 grocers
Panera Bread Chicken Tortilla Soup Cup (Gluten Free)
$9.993 grocers
Blount Clam Shack Lobster Bisque Soup
$12.993 grocers
