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San Francisco · 1 grocers · Niche

the instant soup aisle

San Francisco's instant soup aisle is a niche shelf with only a handful of brands: 3 products from 2 brands across 1 grocer. sushi chef owns the most shelf — 67% of SKUs, ahead of thai kitchen. The shelf leans heart health — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 55/100).

3
products
2
brands
$2.46
avg price
$2.29–$2.79
typical range

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Who owns the shelf

brands by share of the instant soup shelf.

ssushi chef
67% of shelf2 SKUs
tthai kitchen
33% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Heart Health
33%
Minimally Processed
33%

Market structure

11
low
Brand competition
how many brands compete
22
low
Variety of offers
how differentiated the shelf is
56
med
Top-brand grip
how much a few brands dominate
55
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →