Bay Area · 17 grocers · Fragmented❄️ heat 13 · COOL
the instant soup aisle
Bay Area's instant soup aisle is a fragmented shelf spread across many brands: 80 products from 28 brands across 17 grocers. sushi chef owns the most shelf · 29% of SKUs, ahead of tsubi soup. The shelf leans heart health · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 63/100).
80
products
28
brands
$5.29
avg price
$0.75-$7.54 /oz
typical range
More in Soups
Who owns the shelf
brands by share of the instant soup shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
3 omitted (no image)All stores combined.
Market structure
79
highBrand competition
how many brands compete
59
medVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the instant soup products in the most Bay Area grocers · widest distribution first.
Dr. McDougall's Right Foods Split Pea Soup Cup
$1.797 grocers
Kikkoman Instant Soup, Soybean Paste with Tofu, Tofu Miso
$4.296 grocers
Dr. McDougall's Right Foods Spring Onion Noodle Soup Cup
$1.795 grocers
Edward & Sons Miso Cup
$4.495 grocers
Sushi Chef Japanese Style White Miso Soup
$2.193 grocers
Sushi Chef Red Miso Soup Traditional Japanese Style
$2.193 grocers
Dr. McDougall's Right Foods Black Bean & Lime Soup Cup
$2.793 grocers
Thai Kitchen Gluten Free Garlic & Vegetable Instant Rice Noodle Soup
$2.392 grocers
AFC Miso Soup
$2.792 grocers
Alessi Traditional Brodo di Pollo Chicken Flavored Noodle Soup
$4.092 grocers